PurseBlog Asks: What’s Your “It” Bag?

Mine is a camera bag…

Last month, WWD declared the end of the ‘It’ bag era, a time in which iconic styles like the Saddle Bag, the Paddington, and the Baguette reigned supreme. From the nineties and beyond, these bags dominated the fashion world – from magazines and runways to the arms and shoulders of some of the world’s richest and most famous. Whether or not you fully agree with “It” bags being a thing of the past, have you ever thought about what your personal “It” bag is?

Forget trends and social media clout: What bag style do you default to and why? Big or small? With or without a crossbody strap? Leather or not? Colorful or neutral? I could go on and on… Even more interesting, why do you think you find yourself gravitating toward the same kind of bag?

Now, a time where the resurgence of “It” bags – most notably the Saddle Bag and the Baguette – has blown up, I say it’s time we turn inward and examine our own preferences – regardless of what Instagram or our “favorite” fashion blogger says we should like. (I’m looking at you, Dior Book Tote. Sigh.)


Anyhoo, I’ll go first! I cannot get enough of any and *almost* every camera bag. I’m not so much concerned with the designer (Fendi, Chanel, and Gucci all have great varieties!), but more so the color, functionality, and quality.

In terms of functionality, the best kind of camera bag is small and chic but still holds a ton, namely a full-sized wallet and a water bottle. There also has to be a sturdy top zipper involved, at least one interior pocket, and a thick strap. That’s not too much to ask for, right?

As my collection grows, I realize I’m more concerned with finding bags that fit my own “It” bag mold – instead of going for a style that’s been plastered all over social media. As per WWD, that’s one of the reasons why the definition has changed so quickly and drastically in the last couple of years.

Do you think the concept of the “it” bag is a thing of the past? Who and/or what influences your buying decisions? Regardless of trends and runways, what’s your personal “it” bag?

Do tell! I’d love to compare notes.