The iconic Louis Vuitton Alma bag has produced fairly a name for itself in its more than 20 years of existence, becoming a beloved decision for handbag lovers. Even though this bag was introduced in the 90s, its roots truly date back to the 19th century with a style by Gaston-Louis Vuitton known as the Squire bag. In 1992 the Alma was born, introduced initially in Monogram canvas, it was the excellent mixture of sophisticated and functional, and we nonetheless know and really like it as such to this day.
Considering that its birth practically three decades ago, the Alma has been reimagined numerous instances, which includes reinterpretations by collaborators and good friends of the brand like Stephen Sprouse and Takashi Murakami. Nevertheless by way of it all, the Alma remains the excellent bag—an best mix of timeless style and effortless functionality.
Characterized by its structured bottom and curved zip-major, the Alma after once more requires center stage at Louis Vuitton appearing in Epi leather in a wide range of bold rainbow colors this spring. Louis Vuitton brings the revamped Alma BB to life in gorgeous new campaign photos shot by legendary photographer Steven Meisel.
The photos showcase the new Alma BB in beautiful shades of yellow, pink, blue and orange with a cool new addition: a matching embroidered jacquard strap that can be fully removed. The strap options Monogram flowers on 1 side and a bold Louis Vuitton logo on the other. This fresh new detail brings the Alma to life, making a entertaining juxtaposition among the bold hues and the bag’s classic shape. The new Alma BB retails for $two,180 and is accessible now by way of Louis Vuitton.