Even in 2018, the powers that be in luxury purchasing do what they can to make sure that shopping for luxury goods is an in-particular person practical experience. Not only does having shoppers into retailers aid manage the flow and availability of solution for manage-hungry brands undertaking every little thing they can to retain their image, but purchasing in particular person and with a sales associate encourages purchasers to kind a psychological connection with the practical experience of shopping for from a unique spot, and it also offers each the brand and the shopper a individual point of future speak to for future organization. Some of the greatest names in luxury leather goods, like Chanel and Goyard, nevertheless do not let on line purchasing, and several other brands preserve their most sought-immediately after pieces off their e-commerce sites—too significantly of an incentive to shop on line keeps people today out of boutiques. That is why it is so notable that a massive brand like Louis Vuitton has launched a bag that is, at least for the time becoming, only readily available on line.
The Louis Vuitton Haumea
The Louis Vuitton Haumea Tote debuted on the brand’s web-site earlier this week in 3 colors of Mahina leather, and with a qualifier I’ve under no circumstances noticed on any of the brand’s bags prior to: a note marking it as an on line exclusive for a restricted time. Louis Vuitton’s major points of sale for the brand’s whole history have been its huge international network of boutiques, so placing a bag only on line is a massive step. It also suggests a forward-considering outlook for which the luxury sector is not normally identified: millennials want to acquire stuff on line, no matter whether boomers like it or not.
The bag itself is of a really unique Louis Vuitton style: it is a flared-gusset tote, rendered centrally in smooth leather and accented with tonal panels in perforated monogram. It really is a workhorse piece that will not star in any ad campaigns but will appeal to longtime Louis Vuitton fans who may not be as enthusiastic about the liberties designer Nicolas Ghesquiere requires with the brand’s bags on the runway. It really is a strong daily bag, with a most important compartment buttressed by smaller sized ancillary sections to the front and back, plus an optional shoulder strap.
The bag is priced at $four,250 in all 3 colors, and as of this writing, all 3 are nevertheless readily available. If you want to scoop this bag up prior to it is readily available in retailers, you can do it at the hyperlinks beneath.