Introducing the Highly Anticipated Gucci Jackie 1961

A House staple reimagined with a modern and contemporary twist

When Alessandro Michele sent his Fall 2020 collection down the runway, long-time Gucci lovers rejoiced: the Gucci Jackie was back. The Jackie bag was originally created in 1961 and from its inception it has been a staple for the house, reimagined over the decades in different sizes and iterations. The bag received its name after Jackie Kennedy was spotted carrying it on countless occasions. From its inception, the Jackie bag embodied the jetsetter of the time and was spotted on fashion muses, nobility, and actresses alike.

The signature curved half-moon shape and signature hardware defines the bag and this iteration is very similar to the first from 1961. Because of this, Creative Director Alessandro Michele named this bag the Gucci Jackie 1961. Available for men and women in a diverse range of colors, sizes, and designs which allows for versatile wear, the Jackie is one of the most anticipated releases for Fall 2020.

Alessandro Michele sourced a vintage Jackie bag from his very own archive and set out to make it relevant for today’s wearer with a contemporary twist. This meant offering new sizes (mini, small and medium) as well as a removable and adjustable strap. Michele replicated the strap from his own vintage piece, which allows the Jackie to meld and change to the wearer and occasion at that moment. In addition to the half moon shape, the piston closure is equally as recognizable and important to the design.

As for colors and materials, there is truly something for everyone. There’s the pastel candy hues of light blue, lilac and soft pink which we photographed along with classic solid leather colors. If you are a fan of the GG supreme canvas (which at this moment I can’t get enough of), there’s an option for that as well. The varying sizes, materials, and colors show that this is a bag intended to sit amongst other House staples as a beloved item and the hype and excitement over this bag means Gucci fans agree. The Gucci Jackie never went out of style, in fact the shape and usability of a bag like this is more relevant than ever. If you want to chat all things Gucci Jackie, join our thread on the PurseForum!

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