No matter whether or not you like the brand’s ubiquitous logo bags, one particular point is inarguable: Louis Vuitton is the most significant handbag brand in the planet. Not only does it sit atop luxury market indexes, but it has a handbag history as extended and storied as any in style. In reality, that history is one particular of the factors that keeps shoppers coming back, even with all the alternatives at the moment out there from other brands.
You could commit all day reading about Vuitton’s lineage and modifications via the years, but if you want to brush up on enjoyable details or fill some understanding gaps, we’ve picked some option tidbits about the brand’s journey more than the years. Verify ’em out under.
[Editor’s Note: this is a republication of a popular post from 2016. Think of it as PurseBlog Classic!]
1. Louis Vuitton’s profession began with a journey of practically 300 miles, on foot.
These days, if you want to design and style handbags, all you have to do is go to style college and then hustle wisely in the market for a handful of years. Back in 1834, Louis Vuitton had to hoof it from his hometown of Anchay to Paris on foot in order to get his start out. He began his journey at the tender age of 13, and it took him two years to arrive in Paris due to the fact he had to cease and function along the way in order to survive.
two. Louis Vuitton, the man, got his significant break as the official box-maker and packer of Napoleon Bonaparte’s wife, Empress Eugenie de Montijo of France.
Box-creating and packing had been respected professions in mid-19th century Europe, and Vuitton’s appointment in 1853 elevated his profile amongst Europe’s elite. When below the empress’s employ, he was charged with cautiously and beautifully packaging her wardrobe for transportation amongst the country’s a variety of royal residences.
three. The Alma Bag was made as a specific order for Coco Chanel.
She wasn’t the only French icon to influence the creation of a Louis Vuitton bag, but she was the initial. Chanel specific-ordered a day-sized version of the Alma Voyage for private use in 1925 the exact same bag was place into common production in the 1930s.
four. Audrey Hepburn is accountable for the creation of the Speedy Bag as we know it.
In 1965, Audrey asked Vuitton to turn the well-known Keepall travel bag into a miniaturized day bag that she could carry consistently. LV obliged, and it was then turned into a common-production piece that has due to the fact turn into a signature for the brand.
five. The Noé Bag was created to hold bottles of Champagne, and it nevertheless can.
Several of Louis Vuitton’s innovations had been created in response to Quite Fancy Troubles, and the Noé is chief amongst them. The world’s initial bucket bag was developed to carry 5 bottles of Champagne: 4 with their bases down, and then a fifth inverted in the middle. The most significant Noé in LV’s present lineup can nevertheless carry that load.
six. Each Louis Vuitton’s renowned Damier and Monogram prints had been made to keep away from copycats.
Vuitton’s initial trunks had been striped, and they had been extensively copied by significantly less renowned Parisian trunk-makers. The verify print now recognized as Damier (which actually translates as “checkerboard”) followed in 1888, but competitors latched onto it, also. Vuitton created its monogram in 1896 in response to these counterfeiters due to the fact it was additional detailed and, thus, tougher to imitate with the era’s out there technologies. Sadly, the exact same point can not be mentioned about 2016. Ironic, huh?
7. Louis Vuitton did not get an all-leather bag line till 1985.
Contemporary handbag shoppers may possibly assume of Louis Vuitton as a brand with one particular of the biggest, most diverse item assortments in the whole luxury industry, but the brand’s ascendance to that spot occurred progressively and more than the course of decades. The Epi Leather line, introduced in the mid-80s, was LV’s initial permanent collection of leather bags.
eight. Louis Vuitton did not have a clothes line or inventive director till 1997.
Contemporary customers assume of Louis Vuitton as a complete-service style brands that tends to make every thing from evening put on to keychains, but for more than a century of its history, LV was accessories-only. That changed in 1997, when execs at LVMH (the conglomerate that resulted when Louis Vuitton merged with Moët Hennessy in 1987) hired Marc Jacobs to located the brand’s prepared-to-put on collection and oversee the aesthetic evolution of Louis Vuitton as a style brand.
9. Louis Vuitton pioneered the artist collaboration, which is now commonplace across style.
In 2001, Marc Jacobs brought in planet-renowned modern artist Stephen Sprouse to graffiti-embellish some of the brand’s most iconic monogram bags. The benefits had been extremely well-known, which lead LV to collaborate with artists like Takashi Murakami and Yayoi Kusama and inspired competitors to discover the artist-developed capsule collections as properly.
ten. Substantially of Vuitton’s empire is attributable to a technological advance created in 1959.
That year, according to Vogue UK, producers came up with a breakthrough in the coating method that created coated canvas thinner, softer and additional pliable. That created the material significantly additional suitable for use in the manufacture of handbags, which created the LV we know and really like now attainable.